Evidence. Strategy. Decision-Ready Insight.
Our story
Profit Logic Consultancy was founded to bridge the gap between complex development data and decision-ready evidence. We specialize in designing robust data systems, conducting economic analysis, and developing evaluation frameworks that enable organizations to make informed, policy-relevant, and investment-grade decisions.
Mission
To support organizations in generating rigorous, evidence-based insights that inform data-driven decisions, strengthen program design, and improve the effectiveness of development investments.
Vision
To be a trusted global partner in delivering rigorous economic analysis, data systems, and evaluation frameworks that shape development policy and investment decisions.
Core values
Integrity
Transparent, accurate, and accountable analysis grounded in rigorous methods
Impact-Focused
Delivering insights that directly inform decisions, policies, and program outcomes.
Innovation
Applying advanced analytical and methodological approaches to complex development challenges.
Sustainability
Prioritizing long-term economic, social, and environmental considerations in all analyses.
Dr. Stanley Karanja
Founder & Lead Consultant
Meet the Expert
Dr. Stanley Karanja – Founder & Lead Consultant
Dr. Stanley Karanja is an agricultural development economist and data-driven strategist with over 15 years of experience advising governments, research institutions, and development organizations across Africa, Asia, Southeast Asia, Latin America, and internationally.
He specializes in economic analysis, cost-benefit assessment, data systems design, impact evaluation, and evaluation frameworks that support evidence-based decision-making in complex development environments. His work focuses on transforming research and field data into rigorous, decision-ready insights that inform policy, program design, and investment strategies.
Dr. Karanja has worked with leading institutions including CGIAR, ILRI, the Alliance of Bioversity & CIAT, and the University of Nairobi, contributing to high-impact research and advisory initiatives in agroecology, climate-smart agriculture, livestock systems, and policy evaluation.
He has played a key role in the development and application of ex-ante cost-benefit analysis methodologies used across academic and research institutions in Africa, Latin America, the Philippines, and other regions. His work also spans large-scale data collection systems, economic modeling, impact evaluation, systematic evidence synthesis, and analytical frameworks for development programs.
His expertise spans:
- Cost-benefit and economic analysis of development projects
- Large-scale data collection and economic modeling
- Systematic reviews and evidence synthesis
- Capacity building and technical training for professionals
- Impact evaluation and program assessment
He combines rigorous research methods with practical implementation experience, helping organizations generate credible, policy-relevant evidence that supports funding decisions, program design, and strategic planning.
It is an unusual pleasure to receive a review like Stanley's — this impelled me to write to you.
Dear Dr. Ana Maria and Dr. Evan, I am writing to let you know how pleased I am with the work of your colleague Dr. Stanley Karanja Ng'ang'a, who has carried out an excellent review of a draft socio-economic manuscript in a research topic that I am co-editing.
The review raises important conceptual and data issues — both broad and specific — which the authors need to take into account. It is very thorough. Stanley went the extra mile in requesting the underlying data from the authors and attempting to replicate the results, as well as performing careful cross-checks of text and tables. This makes my job as editor much easier, and should greatly add to the value of the paper, and provide confidence in the results.
The quality of reviews received has been variable and at times disappointing — and while this is understandable given all the other pressures on researchers, it is an unusual pleasure to receive a review like Stanley's. This impelled me to write to you.
Kindest regards, Julia
This email was sent voluntarily by Dr. Compton — Stanley was not asked for, nor aware of, this endorsement until after it was sent.
Voices of trust
What collaborators say about the Founder (Dr Stanley)
A 20-year track record of excellence — in the words of those who know it best
Stanley's grasp of economic analysis and cost-benefit assessment is exceptional. Even though he was not part of our original team, his expertise was so indispensable that we invited him to collaborate — not once, but multiple times. He brings rigour, clarity, and depth that genuinely elevates the quality of any project he joins.
Stanley is relentless in the best possible way — he will not let work go until it is done to perfection. Over seven years of supervising his MSc and PhD, mentoring his career, and working alongside him at ILRI, I watched him grow into one of the most dependable and talented development economists I have had the privilege of working with.
After several years of supervising Stanley, I can say without hesitation — if you have data sitting unused or forgotten, get it to him. He will find the story buried within it, shape it into something compelling, and make sure it gets published and reaches the people who need it most.
Stanley is a true asset to many research communities. Having studied together at Wageningen, worked alongside each other at ILRI, and co-authored published research, I have seen his excellence up close across every dimension — as a thinker, a collaborator, and a scientist.
Stanley has a truly rare gift as an educator. Students who once feared economics now embrace it with confidence — and their academic results speak for themselves. The University of Nairobi is proud to have him as a lecturer in Agricultural Economics.
Stanley's writing is something to be genuinely envied. His ability to communicate complex findings with clarity and elegance is exceptional — the kind of skill that elevates an entire body of work.